MYHOLDAL e-Retail Manager

HOLDAL Group

Lebanon Remote

Full time

PR, Advertising & Marketing Careers

Feb 6

About the job

The e- Retail Manager is responsible for growing myholdal.com so that it becomes a leading e-commerce destination in Beauty, Fashion, and Lifestyle. He/She is responsible for leading the development and implementation of the e-commerce strategy for myholdal.com to drive sales growth, conversion, and improvements in the customer experience. He/She is also responsible for driving engagement of the website while collaborating with internal stakeholders.

Key Responsibilities:

1. Analytics & CRM:

  • Monitor KPIs, analyze web metrics, produce periodic reports and make recommendations to improve website performance including new ways to drive website traffic and revenue opportunities.
  • Collaborate with marketing in order to increase brand awareness and desirability.
  • In coordination with CRM Transformation Manager, segment clients, create personas, initiate clientele actions, and ultimately develop CRM programs that will create customer loyalty and satisfaction.

2. Digital Marketing:

  • Plan and manage myholdal P&L, budget, and forecast on top of the marketing budget given by the brand managers related to their brands.
  • Manage the budget expenditures wisely following pre-identified milestones of Sell Out and GPM Margins.
  • Lead the implementation of new strategies and new partner relationships to increase the online reach.
  • Draft the marketing plan for the full calendar year in line with the brand marketing calendar.
  • Innovate and activate key launches, campaigns, and collaborations in coordination with Brand Managers in order to increase the online brands’ presence.
  • Coordinate with the Centralized Marketing team to create marketing content for Myholdal.

3. Operation & Supply Chain:

  • Recommend and rollout innovative solutions and technologies that would allow, where possible, to highly automate operations and drastically reduce costs.
  • Identify and assess options for the implementation of new or improved operational processes.

4. Customer Experience Journey & Customer Service:

  • Implement outstanding customer service levels and establish a unique customer experience through critical service and operational practices.
  • Design, test and manage customer-facing digital solutions in order to elevate the customer interaction across all the touchpoints.
  • Handle customer complaints and special orders with the support of the Customer Service Center (Chatbox) and operations teams.

5. Business Development:

  • Develop the business by gaining market share, increasing the average basket, and growing the customer database.
  • Negotiate with current and new suppliers on the brand listing, marketing content, and budgets.
  • Develop new businesses by welcoming new brands that are in line with myholdal identity to the platform.
  • Acquire limited editions of specific brands and list them on myholdal.com
  • Maintain good market intelligence and monitor market trends in the e-commerce retail industry in order to foresee potential trends shifts or new business opportunities.

6. Team Management:

  • Manage, coach, and train the resources for myholdal.com (MLC, Omnichannel Merchandiser, Digital Marketing Specialist, E-Commerce Coordinator, and 4 Chatbox Customer Service Operators) in order to increase performance.
  • Work on developing and growing the team’s expertise as part of career development and succession planning.
  • Delegate tasks effectively to the team and ensure that they have the needed skills to succeed in order to have an effective and efficient flow of activities.

Qualifications and Experience:

  • Bachelor's Degree in Business Administration, Marketing, or any related field. A Master’s Degree is a plus.
  • 10 years of experience in the Premium and/or Fashion and/or Luxury Retail industry with at least 5 of them related to e-commerce.
  • Solid understanding of Digital Marketing concepts (Comfortable with Google Analytics, SEM, Google ads, Facebook Ads Management, and others)
  • Experience in managing and coaching teams.
  • Experience with Shopify Ecosystem is a plus
  • Fluent in English and Arabic. French is a plus.
  • Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
  • Being a positive ambassador of the broader e-commerce organization & culture.
  • Great project management skills with the ability to multitask and manage multiple projects in a cross-functional environment.
  • Analytical skills with the ability to interpret data.
  • P&L management experience.
  • Understanding of social and digital trends in the market.
  • Proof record of strong negotiation skills.
  • Think like a start-up mentality: staying proactive, flexible, and adaptable in a rapidly changing environment.

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HOLDAL Group

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