Marketing and Communication Manager



Full time

PR, Advertising & Marketing Careers

Feb 27

Plan and manage a digital marketing strategy for developing online operations (end-to-end).

Write marketing-related content (storytelling material, website and social media content. Create on a stable calendar planning and according with fixed brand guidelines, manage the community

Analyze traffic metrics, work on improving customer conversion rates, manage online and offline CRM

Develop customer loyalty strategies

Participate in products’ catalogue creation online and offline

Able to organize special events and training to our salesforce and customers

Coordinate with Graphic designer for content creation, website development, web feeding

Engage in company events and corporate gifts

To stay up-to-date with industry developments and tools

Fluent speaking and writing in Arabic, French and English

Interest for latest digital technologies, new marketing ideas and hacks, etc.

This role requires a passion about the retail/fashion industry , content marketing and management . It also requires strong organization skills as well as past experience in social media marketing . You should also have the below:

Must have

5+ years of experience in social media marketing.

Degree in Marketing

Excellent, flawless writing skills in English with demonstrable ability

Demonstrable experience with social media.

Good analytical skills

Experience with online marketing tools (HubSpot, CRMs etc)

Experience with data and analytics in areas such as customer profiling, segmentation & targeting. Measure and report performance of digital marketing campaigns

Knowledge of SEO and web traffic metrics

A minimum of experience in graphic design required

Solid copywriting skills

Good to have

Experience in B2B marketing strategies.

Understanding of the retail industry and fashion market.

Experience working with well established brands

Experience with Google Analyics and Adwords

Design experience or using Canva

Key competences

Management abilities.

Rigorous organization and ability to multitask.

Excellent time management and ability to meet deadlines under pressure.

Distinguished design flair.

Open to change and thinks outside of the box to find new solutions.

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