Marketing and Communication Manager
Plan and manage a digital marketing strategy for developing online operations (end-to-end).
Write marketing-related content (storytelling material, website and social media content. Create on a stable calendar planning and according with fixed brand guidelines, manage the community
Analyze traffic metrics, work on improving customer conversion rates, manage online and offline CRM
Develop customer loyalty strategies
Participate in products’ catalogue creation online and offline
Able to organize special events and training to our salesforce and customers
Coordinate with Graphic designer for content creation, website development, web feeding
Engage in company events and corporate gifts
To stay up-to-date with industry developments and tools
Fluent speaking and writing in Arabic, French and English
Interest for latest digital technologies, new marketing ideas and hacks, etc.
This role requires a passion about the retail/fashion industry , content marketing and management . It also requires strong organization skills as well as past experience in social media marketing . You should also have the below:
5+ years of experience in social media marketing.
Degree in Marketing
Excellent, flawless writing skills in English with demonstrable ability
Demonstrable experience with social media.
Good analytical skills
Experience with online marketing tools (HubSpot, CRMs etc)
Experience with data and analytics in areas such as customer profiling, segmentation & targeting. Measure and report performance of digital marketing campaigns
Knowledge of SEO and web traffic metrics
A minimum of experience in graphic design required
Solid copywriting skills
Good to have
Experience in B2B marketing strategies.
Understanding of the retail industry and fashion market.
Experience working with well established brands
Experience with Google Analyics and Adwords
Design experience or using Canva
Rigorous organization and ability to multitask.
Excellent time management and ability to meet deadlines under pressure.
Distinguished design flair.
Open to change and thinks outside of the box to find new solutions.
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