Social Media Executive



Full time

PR, Advertising & Marketing Careers

Mar 4

Job Description

  • Execute the defined social content strategy for Aramex, both for B2B and B2C, in all markets together with the central team
  • Support the Content Strategist and Global Social Media Manager on defining and executing a roadmap of strategic localized content to help achieve the defined business goals
  • Brainstorm social content that is relevant and engaging and be the go-to person any other tasks required for Social
  • Provide the creative team with insights helping make our social content as relevant and engaging as possible
  • Draft creative briefs and ensure all information needed is included before sharing with the team
  • Stay up to date with the latest technology, trends and best practices in social media
  • Reporting: research competitors, present and share ideas, results and gap analyses on social
  • Design, priorities and execute specific activities and social campaigns with the support of the central marketing team
  • Research influencers and brief agencies on upcoming campaigns
  • Ensure that our Arabic copy and tone is spot on
  • Give strategic and creative input during prep phase of social campaigns
  • Recommendations to central marketing and product teams for content improvements
  • Regularly re-visit our on-going strategy on social
  • Manage 3rd party relationships with content agencies + influencers

  • Job Requirements
  • In-depth knowledge of social media and what makes good content great, so our followers engage with the Aramex brand to the max
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Creative ideas and you excel working as a team
  • Good time-management skills
  • Great interpersonal and communication skills
  • Good all-round understanding of marketing, content, partnerships, events + influencers
  • At least 2+ years in social media and content creation
  • Degree in marketing, digital technologies or similar relevant field
  • Excellent communication skills, both written and spoken, in English and Arabic

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