Performance Marketing Specialist

Amana is looking to hire a Performance Specialist located in Beirut. The candidate is responsible for setting up, managing, optimizing, and reporting all digital advertising campaigns across social, search, and display platforms.

Responsibilities:

• Conceptualize, develop, and execute user acquisition campaigns across different social and partnership platforms
• Build budget projections and pitch decks
• Coordinate the creation of digital content to build brand credibility
• Suggest and implement marketing methods to increase profitability
• Plan and optimize landing page testing
• Monitor ROI and KPIs
• Evaluate current channels’ performance and recommend long-term strategies
• Overhaul existing ads system and execute new ad campaigns on a timely basis
• Generate progress reports, projections, and recommendation improvements
• Explore new opportunities and advertising channels to acquire users
• Stay up to date with digital media developments

Qualifications:

• BS/BA in Marketing or any related field
• 4+ Years of experience in performance marketing including but not limited to, Search, Paid Social, Display, Affiliates, and Feeds across web and mobile
• High level knowledge of sales funnels and how to drive qualified traffic with advertisements
• Experience developing ad campaigns to target customers at all sales funnel stages
• Experience in tags, cookies and audience building
• Team player with good Arabic/English communication skills
• Ability to multitask
• Ability to achieve results using out of the box approaches
• Ability to work under pressure and meet deadlines