Marketing Specialist

About the job

Role and Responsibilities

1. Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
2. Sets up an ongoing optimization and management of Digital Advertising campaigns.
3. Handles the management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs.
4. Measure and report performance of all digital marketing campaigns, and assess against goals (UAC and KPIs)
5. Analyzes metrics and campaigns data, funnels and reports recommendations and strategies.
6. Designs, builds and maintains NokNok social media presence in coordination with internal stakeholders.
7. Develops and executes an ongoing content promotion strategy.
8. Identifies trends and insights and optimizes spend and performance based on them.
9. Sets new and creative growth strategies.
10. Plans, executes, and measures experiments and conversion tests.
11. Collaborates with internal teams to create landing pages and optimize user experience.
12. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
13. Instruments conversion points
14. and optimize user funnels
15. Collaborates with agencies and other vendor partners

16. Perform other duties as assigned

Education Requirements

Bachelor’s Degree in Business Administration, Marketing or equivalent

Qualifications Requirements

2-5 years of relevant experience

Knowledge, Skills& Abilities

1. English language, French is a must
2. Communication Skills
3. Computer skills
4. Stress and Time Management Skills
5. Organizational skills
6. Analytical Skills
7. Negotiation skills
8. Business ethics
9. Problem-solver
10. Initiative taker
11. Team player
12. Emotional Intelligence
13. People oriented
14. Confidentiality
15. Patient
16. Phone etiquette

Physical Effort

Sitting on the screen for long hours

Work Environment

100% Office and site visit when needed