Senior Marketing Specialist


Anywhere Remote only

Full time

PR, Advertising & Marketing Careers

Apr 28

This is a remote position.

We are looking to recruit a Senior Marketing Specialist with proven experience in the wellness field.

Your responsibilities would include:

  • Actively contribute to developing CME wellness marketing strategy, key messaging, value proposition, and differentiators.
  • Develop and implement offline and digital marketing plans in tandem with business development and product development, and with the support of internal and external service providers.
  • Manage CME wellness brand’s digital channels and touchpoints, including social media, website, app stores, and e-commerce, establishing their role as an essential engine for growth.
  • Develop sales collaterals, enablement tools, and content aligned with the buying process.
  • Build the marketing automation ecosystem, including customers database, customers journeys, and sales funnel management.
  • Lead on the relation with external service providers, such as the digital agency and Amazon consultant.
  • Identify local partners and build successful relationships to augment the brand’s value proposition.
  • Continuously build marketing intelligence to understand the trends and competitive landscape, and identify key market opportunities.


  • Bachelor’s or master’s degree in marketing or related discipline.
  • 8+ years of experience in B2C digital marketing.
  • Skills: CMS, SEO, SEM, PPC, web analytics, social media, email marketing, affiliate marketing, marketing automation, media planning, marketing research, product marketing, communication, e-commerce.
  • Ability to sell ideas well, influence stakeholders, and collaborate with cross-functional teams.
  • Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced environment.
  • Excellent English copywriting and verbal communication skills.
  • Meticulous attention to detail.
  • Critical thinker and problem solver.

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