Senior Marketing Specialist

This is a remote position.

We are looking to recruit a Senior Marketing Specialist with proven experience in the wellness field.

Your responsibilities would include:

• Actively contribute to developing CME wellness marketing strategy, key messaging, value proposition, and differentiators.
• Develop and implement offline and digital marketing plans in tandem with business development and product development, and with the support of internal and external service providers.
• Manage CME wellness brand’s digital channels and touchpoints, including social media, website, app stores, and e-commerce, establishing their role as an essential engine for growth.
• Develop sales collaterals, enablement tools, and content aligned with the buying process.
• Build the marketing automation ecosystem, including customers database, customers journeys, and sales funnel management.
• Lead on the relation with external service providers, such as the digital agency and Amazon consultant.
• Identify local partners and build successful relationships to augment the brand’s value proposition.
• Continuously build marketing intelligence to understand the trends and competitive landscape, and identify key market opportunities.

Requirements

• Bachelor’s or master’s degree in marketing or related discipline.
• 8+ years of experience in B2C digital marketing.
• Skills: CMS, SEO, SEM, PPC, web analytics, social media, email marketing, affiliate marketing, marketing automation, media planning, marketing research, product marketing, communication, e-commerce.
• Ability to sell ideas well, influence stakeholders, and collaborate with cross-functional teams.
• Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced environment.
• Excellent English copywriting and verbal communication skills.
• Meticulous attention to detail.
• Critical thinker and problem solver.